.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness brand has actually onboarded Indian cricketer KL Rahul as a label emissary and also a capitalist in the company, it provided ETRetail.Without disclosing the precise percentage of stake the cricketer has actually taken, the business stated it is actually a considerable and also tactical investment.This partnership strives to leverage KL's astounding recognition, particularly with young people as well as exercise aficionados, to grow Boldfit's reach into low compertition markets and demographics throughout India.Sharing regarding the company's growth strategies, Pallav Bihani, creator and also chief executive officer of the firm claimed, "Our company are actually going all-in on expanding our activewear as well as footwear types, which are readied to redefine the fitness market. These sections are our potential development motors." Presently, fitness and also yoga exercise devices steer most of Boldfit's sales, Bihani shared.In the fiscal year 2022-23, the D2C brand accomplished a profits of Rs 73 crore. With critical campaigns and this collaboration, the brand strives to get to a revenue of Rs 500 crore by FY26. Founded in 2018, it presently serves over 1 crore consumers annually and also aims to broaden this reach to 5 crore using this relationship. Likewise, it is actually improving its own supply establishment facilities to make certain fast distribution as well as constant product availability.Looking onward, the D2C start-up expects a surge in on the web visitor traffic, social networking sites engagement, and much higher sales across our main types.
Released On Aug 1, 2024 at 10:46 PM IST.
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