.Akshali Shah, Executive Director, Parag Milk FoodsNew Delhi: Parag Dairy Foods has actually broadened its own whey protein line under the Avvatar label, along with a concentrate on personalization of the products for the customers as part of its own new advertising and marketing tactic, Akshali Shah, executive director at Parag Milk Foods pointed out in a conversation along with ETRetail.With this development and also expectations of the type growing at a 30-35 percent CAGR, it targets to achieve a 20-25 per cent market share in this type by 2027-28. The company has currently established its whey healthy protein manufacturing location in Pune, Maharashtra which provides it a competitive edge as well as reinforces its market opening, Shah shared.The firm has spent around Rs 300 crore in setting up and also increasing its own whey protein production capability.The whey protein category, which presently assists 7 percent to Parag's total profits, is actually expected to support 15 per-cent in the following 3-4 years. Currently, regarding one-third of the provider's whey protein purchases come from e-commerce platforms, offering it an across the country reach.To accommodate the young people as well as gym-goers and additional take advantage of the growing need, Parag Milk Foods considers to disperse its products by means of modern business shops, focused whey protein outlets, and online networks, making certain omnichannel availability.This vigorous development intended is likewise backed by the firm's influencer-driven advertising and marketing projects as well as its own robust distribution system, which includes over 35 depots and a solid presence in both standard as well as electronic retail.As every the provider's Q1 FY25 governing improve, the company possesses a network of ~ 6200 representatives and also 682 tremendously stockists. It additionally has a presence in 4.6 lakh retail touch factors and aims to reach 13-15 lakh touch factors through 2027E.
Released On Sep 30, 2024 at 09:52 AM IST.
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